The creative process is a cocktail of instinct, skill, culture and a highly creative feverishness. It is not like a drug; it is a particular state when everything happens very quickly, a mixture of consciousness and unconsciousness, of fear and pleasure; it’s a little like making love, the physical act of love.
Per Söderberg Founder
Born in Stockholm. Raised in Stockholm and Malmö. Advanced master in industrial design and design direction from Domus academy in Milan 1995. Running his own successful designstudio since 12 years, with ambition to deliver strong and clear brand identity, and sustainable design and architecture with great value. International projects e.g shops, restaurants, showrooms, office interiors, exhibitions and product design for clients such as Moschino, Adidas, Orrefors Kosta Boda, J.Lindeberg, David design, Soup, Alcro and Lindex.www.persoderberg.blogspot.com
Peter Simonsson Founder
Born in the south of Sweden, international autodidact nomad, evolutionary, strategic and visionary. With 360 degrees of experiences in the fashion and design industry he strives and aspire for new thinking solutions, creatively and commercially.
With wit he sets strategies, distribution plans, creating great products, relevant concepts and delivers fresh images for brands like: Dries Van Noten, Patrick Cox, Adidas and Bjorn Borg. The outcome has been positive in revenue and brand trustworthiness.
Prenumerera på:
Inlägg (Atom)